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Or, to put it in the words of Churchill, comparison is a thief of joy, as the constant use of Instagram can foster negative perceptions about oneself the more that one compares what one is doing in ones one profile to what others are doing. However, in the article by Cheryl Wischhover notes, social media influencers have created an industry all their own and have become celebrities in their own right, which big contracts from big corporations routinely coming their way. Far from developing anxiety, these social media Marketing in the Age of Digital Media: The Advantages and Disadvantages of Social Media as a Marketing ToolIntroductionDigital media has revolutionized the way in which marketing is conducted. New media has transformed the landscape of advertising and displaced old media as the means of reaching an increasingly fragmented culture Webster and Ksiazek, 2012 and targeting specific audiences and individuals. One aspect of digital media that has come under increasing focus in this new age of media is social media. Social media platforms like Facebook, Twitter, Instagram and Snapchat have allowed individuals and companies to brand themselves in new and unique ways, reach out to consumers with the click of a button, and spread messages further and faster than ever before Kwok and Yu, 2013. Celebrities, hospitality companies, beverage businesses, and auto manufacturers have all turned to social media to enhance their image, build their brand, develop relationships with IntroductionAs the world has become more and more digitized, more and more young people are turning to the Internet for information, fun and socialization. Social media now serves as the most popular source or platform for young people when it comes to getting news information, sharing ideas, and communicating with others Doster; Wood, Bukowski and Lis. They create their profiles, their followings, their list of people to follow. They cultivate a public image of themselves and even develop their own personal brands. They view social media as a virtual world to inhabit and develop while meanwhile neglecting their own personal development in the real world.

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Entertainment giants have acquired similar companies for millions of dollars. Paresh Dave was a Los Angeles based tech reporter for the Los Angeles Times from May 2013 to September 2017. He focused on business issues surrounding local tech companies, the digital media industry, e sports and video games and occasionally cybersecurity. Dave previously covered the criminal courts system, national tragedies and sports business. He graduated from the University of Southern California and grew up in San Diego. In Santa Ynez, a 554 acre ranch once owned by McDonalds owner Ray Kroc as a vacation retreat and research center just listed for $29 million. Stocks tumbled Wednesday on worries that the worsening COVID 19 pandemic will mean more restrictions on businesses and will drag down the economy. Boeing will cut more jobs as it continues to lose money and revenue during a pandemic that has smothered demand for new airline planes. Social and public gatherings are one of several reasons why Southern California remains stuck in a coronavirus limbo, experts say. San Francisco shut down early in the pandemic and later limited reopening. Now the city is the first urban center in California where the risk of infection is rated as minimal.

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